When launching EA Games “Need For Speed: Hot Pursuit,” Wieden+Kennedy developed a campaign grounded in trash-talking with your opponents as you compete to own the road. To extend this idea beyond of the game itself, we worked with Wieden+Kennedy to develop an iPhone application to help users hone their own trash talking skills. The application featured the campaign’s two main delivering “trash talk” lines at random, as well as showcasing the campaign videos.

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